DFA is an ad management and serving solution that can help you manage the entire scope of your digital marketing program. Whether you work alone or with a team of 100, you can rely on DFA's streamlined workflow, redesigned trafficking system, and powerful reporting features to:

  • Manage, traffic, serve, and review your online display, rich media, and search marketing campaigns across channels.
  • Automate manual and time-consuming trafficking tasks.
  • Enjoy consistent measurement and understand how customers interact with your brand across all channels in your online media plan.
  • Turn marketing dollars into profit.

Advanced targeting brings you closer to your audience

DFA’s sophisticated targeting ensures your ads reach the right audience. Choose from a variety of targeting options, including:

  • Audience segment
  • Geography by DMA, countries, states, ZIP, and area codes
  • Dayparting
  • Website content, categories, and site placements
  • Browser type and operating system
  • Keywords

Creative optimization puts your best ads forward

With DFA creative optimization, you can adjust your campaigns to serve only the best-performing creatives based on criteria and goals you set. For example, you can optimize by clickthrough rate, post-click conversion activities, or post-impression activities. Also, DFA's minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won't need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly-performing creatives.

Integrated reporting clarifies results

Report Central, DFA’s reporting dashboard, provides data for your online media plan, including display ads, rich media, video, and search. You can customize and save frequently-run reports, view performance data across multiple web channels, and automate report delivery.

A unified platform improves efficiency

DFA shares the DART platform with MediaVisor, DART Search, DoubleClick Rich Media and Video, and the DoubleClick Advertising Exchange. Together, these solutions can help you master even the most complex online advertising strategy.

The New DFA Trafficking Solution

Trafficking ads is typically the most time-consuming aspect of online ad management. The manual, repetitive nature of the tasks--from entering media plan data to performing quality assurance--invites errors and wastes time.

DoubleClick offers a better way to tackle the challenges of the online advertising workflow. Relying on client feedback and over a decade of experience, DoubleClick has redesigned DART for Advertisers (DFA), including trafficking system enhancements that increase campaign management efficiency.

The new DFA offers a fresh look and feel with a trafficking interface that mirrors the way you work. And now, thanks to clearer navigation and features that guide you through the interface, DFA is easier to learn if you're new to trafficking.

Speed and simplicity

The new DFA offers:

  • A clear user interface improves the trafficking experience and streamlines workflow.
  • Sorting, filtering, and global search functions to simplify management of multiple campaigns.
  • Interface icons that provide one-click access to create and manage campaigns, upload creative, batch edit placements and ads, generate tags, and perform QA before campaigns go live.
  • Inline editing to increase campaign modification efficiency.
  • Integration with Microsoft Excel to eliminate manual data entry and reduce errors.

We invite you to explore the new DART for Advertisers.